Organized Chaos
Client
Self-project
Year
2025
Overview
Organized Chaos is an art and design exhibition curated by Entrensta, exploring the beauty within disorder. The project embodies the balance between structure and spontaneity, showcasing works that celebrate experimentation, abstraction, and typographic freedom. The visual direction blends bold layouts, expressive compositions, and raw textures to reflect the duality of chaos and control. Developed as a conceptual case study, the project reimagines how visual identity can transform an event into an immersive creative experience.
Challenge
Organized Chaos plays with the fine line between disorder and control, where things feel spontaneous, yet never accidental. The challenge wasn’t to clean things up, but to let chaos breathe without losing direction. The visual identity had to feel experimental, expressive, and slightly unpredictable, while still working as a clear and recognizable system across the exhibition materials. In short: keeping the mess interesting, but intentional.
Solution
Instead of locking the design into rigid layouts, I built a flexible visual system that could adapt and react. Typography took the lead, stretched, shifted, and disrupted, while an underlying structure quietly kept everything together. Layouts embrace imbalance, tension, and rhythm, but always within a set of simple rules. This way, chaos wasn’t eliminated, it was designed.
Result
The result is a visual identity that feels bold, expressive, and controlled, without feeling constrained. Each piece feels different, yet unmistakably part of the same system. Rather than treating chaos as a problem, the project treats it as material, showing that structure doesn’t kill expression, it gives it something to push against.
